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PVM Business Principles


We will enhance our world leadership in confectionary by creating value for people through delightful and imaginative high-quality products.


We at Perfetti Van Melle develop, manufacture and market high-quality and innovative products for our consumers through efficient use of our resources and in partnership with our customers.



      Create a fulfilling workplace for our employees built on trust, mutual respect, and appreciation of their   diversity.
      Value the role we play in our communities, as a socially and environmentally committed organization.
      Generate economic value through superior growth and profitability.
      Continuous focus on these principles will lead us toward Our Vision.

Our unique position on the international industrial confectionery market is founded on a collection of clear guiding principles that pilot our way of operating in every part of the world. Our values define our management style and culture, expressed every day through our actions, achievements and programmes.


Living the Perfetti Van Melle Values requires courage, vision, trust, commitment, and pragmatism. The following values will guide our actions in realizing our mission:

- Integrity Without Compromise
- Achieving Excellence
- Dedication to the Consumer
- Care for our people
- Social and Environmental Responsibility
- Independence


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